Massachusetts Real Estate | Joe Luciano
About Joe's Homes
Joe’s Homes stared in November of 2021 with the purchase of 10 domains all with the relatively new .homes extension. The original plan was to run just those 10 websites as a way to distinguish Joe Luciano as the Realtor® to use in those markets.
After some consideration, it became a matter of “Why stop at 10?”. There are now currently 62 different towns in Massachusetts that will be represented with their own specific website. There’s also currently plans in place to expand out to New Hampshire towns & beyond.
While Joe’s Homes is the overarching connection and general brand for all of these websites, the idea is for each of the smaller sites to build their own presence in their respective markets. For example, Amesbury Homes will be considered it’s own brand in Amesbury MA and is just under the umbrella of Joe’s Homes.
Utilizing Social Media
A large piece of the puzzle behind Joe’s Homes is the social strategy across multiple platforms. The primary being: Instagram, TikTok, and YouTube as the short and long form video content offers the best opportunity to reach the desired audience.
Social media is often overlooked by local real estate professionals, and most of those who use it aren’t fluid in the optimizations and tactics. This offers an ample opportunity to take over online with a fully optimized web presence.
Search Engine Optimization (SEO)
A large part of the idea to having town specific websites was the SEO within a specific niche such as a town (usually smaller).