About Me
Hi, I’m Joe Luciano. I’m the creator of this website, a full-time Realtor®, and an Associate Broker with RE/MAX Bentley’s.
Most real estate websites are built from a template. This one wasn’t.
I designed and coded certain features myself, from the layout to the listings to the logic behind every feature because I wanted something better for my clients and for myself.
Joe’s Homes started as a personal side project, but it quickly turned into something much bigger: a custom-built real estate platform designed for real people, not just Google (Though it works for Google too!)
Why I Do This
I became a licensed real estate agent at 19 after getting hooked on personal finance and investing. Before that, I was already experimenting with small businesses: selling online, testing ideas, and always looking for ways to build something from scratch.
That mindset carried into real estate.
I treat every deal like a business of its own: What’s the best strategy? Where’s the leverage? How do we position this to win?
Whether I’m helping a first-time buyer who needs guidance through every step, or a seasoned seller who just wants the highest price with the least friction; I adapt my approach to fit what you actually need, not just what’s typical.
What Makes This Site Different
This isn’t just a personal bio or a place to search listings.
Joe’s Homes was built to work better for buyers, sellers, and anyone trying to make smart real estate decisions in Massachusetts.
Here’s how it stands out:
Local-first: Every neighborhood, building, and market I feature is one I’ve actually walked, researched, and photographed myself. No copy-paste fluff, just useful context.
Tech-powered: I use custom code, live data from the MLS, market stats, map overlays, saved searches, email alerts, and even a bit of automation behind the scenes.
SEO-smart: I understand how people search and how to show up where it matters. But the content here is always written for humans first.
Human-driven: This isn’t a sales funnel. When you sign up, save a listing, or request info you’re reaching me, directly. (978) 471-0035 is my personal cell!
That level of detail matters.
Who I Work With
I primarily serve the North Shore, Greater Boston, and nearby towns working with everyone from downsizers looking for the right condo, to families relocating to the area, to investors and developers with bigger goals.
My clients are usually looking for something more than just an average agent. They want someone who’s responsive, strategic, and actually understands what makes a home valuable (beyond just price per square foot)
If that sounds like you, we’ll probably get along.
What’s Next
This site is constantly evolving- just like the market. I’m always adding new tools, building pages for more neighborhoods and buildings, and finding new ways to simplify the home search experience.
I have bigger plans too: more hyper-local platforms, more automation, and maybe even a few tools for other agents who want to step up their game.
But at the end of the day, it all comes back to this: doing great work for the people who trust me with one of the biggest decisions of their lives.
If you’re one of them, I’d love to help.
-Joe
